What exactly is this product?

Q. What exactly is this product? Is it an eBook with training programs or routines? Does it have pictures of the exercises? Is it a diet book? Is it a recipe book or list of foods to eat and not eat? I have a hard time keeping on diets that are too strict. I’ve tried eating egg whites every morning, and at lunch, tuna from the tin and plain chicken breasts for dinner, and protein shakes at night - I've tried diets like these before, but I can’t stick to them. I watched your fat loss testimonials on the home page and I am very interested, but can you give me more details about the program?

A. Thank you for that question! I'll responded to it below:

This is an information packed, full-length eBook

First of all, Burn the Fat, Feed the Muscle is a very informative eBook. Many people call it the "Nutrition Fat Loss Bible." Many eBooks these days cost as much as $77, which often contains only 50-70 pages. Burn the Fat is a true full-length book (with 340 pages), in digital-PDF-eBook-format.

Burn the Fat, Feed the Muscle is very comprehensive and quite detailed. If you want to know why you're doing something instead of being told what to do, you‘ll definitely appreciate the details in 300 pages. If you want to have structure, and if you’re a person who pays attention to detail, then Burn the Fat is ideal for you (which is probably why the engineers, accountants, lovers of mathematics and other people of an analysis occupations always seemed to like the  Burn the Fat, Feed the Muscle.)

The whole eBook is in text, with the exception of the annex containing diagrams of calories and nutritional content of recommended foods, protein, fat and carbohydrate tables, sample menus and a progress chart.

You will learn exactly what foods are best for burning fat

The book gives a separate chapter dedicated to each macro-nutrient: proteins, carbohydrates and lipids. You get the exact list of foods you should eat and foods to avoid. (We have three Bonus Reports; Foods that Burn Fat, and Foods that turn to Fat, and The A Foods, B Food Lecture goes into more detail on food choices).

You won’t be eating strange or unusual foods on this program. This is a “clean, basic, healthy eating plan”. These foods can be obtained at your local grocery store, and the variety is almost endless, so you can feel free when it comes to food choices.

No supplements or beverages are required (although you can use meal replacements or protein shakes for convenience, if you choose). You do not need to eat something you dislike, but you must eat healthy foods and natural most of the time (a few sub-standard meals are permitted if “no foods” are totally out of the question!)

The principles in the book are based on the same methods used by athletes (bodybuilding, fitness, figure), which are the leanest, muscular athletes in the world. The techniques we use were tested in the real world for decades.

But even if the book was written by a bodybuilder, this is not just for bodybuilders. These techniques can be used by anyone to maximize their fat burning.

It’s not a traditional diet book

In Burn the Fat, Feed the Muscle, you will learn exactly what to eat to lose fat and build muscle. This is not a cookbook.

The usual diet book that is available in bookstores these days is about a third or half the information and with a half or two-third income. Burn the Fat, Feed the Muscle is 100% information, at an affordable price. It’s the only valuable content available, that’s designed to give educational tips that will help you lose fat!

Training programs to burn fat and build lean muscle mass

There is a whole chapter on cardio for fat loss, including types of exercise recommended, and the ideal frequency, intensity and duration of your workout. Cardio workouts can include both the traditional heart training, and high intensity interval training (HIIT).

There are four complete routines of strength training for beginners to advanced, including "aggressive" workouts that require a minimum of 2-3 days per week, for time-crunched people.

The programs are developed on the basis of bodybuilding and the fitness/figure model methods of training, which are designed to sculpture a beautiful and aesthetically pleasing physique. The workouts will get you in shape, but they are not designed for sports training alone (these exercises are designed to make you look really good!)

You don’t need to join a gym to follow this program, although you do need some weight-lifting equipment for your training - at least one set of dumbbells, barbells and weights – all this is necessary to obtain maximum benefit. As you become more advanced, you may want to join a gym or add additional equipment for your home gym set up.

(Optional): Follow your own workout and use the Burn the Fat Nutrition Program

NOTE: I’ve found that many people already have their favourite workouts, but are lost with regards to nutrition. Burn the Fat, Feed the Muscle is so easy-going in its 4 element- structure (mental training, cardio, weight training and nutrition), that you can model your own routine.

For example, you can follow your own favourite training program and just use the nutrition program of Burn the Fat, Feed the Muscle. The Burn the Fat nutritional section works with any exercise routine, as long as it is one which includes resistance training.

No pictures?

Some books have been adapted for photographic guides to the exercise routines, and for many people this kind of picture book can be very valuable. However, Burn the Fat, Feed the Muscle is a descriptive manual, not a picture book. This program assumes you already know the basic movements in weight training like a dumbbell curl, or how to perform a lunge or execute a bench press exercise.

Powerful Motivation and Objective Techniques explained

No other nutritional diet plan or fitness guide goes into the details of mental training techniques for setting goals, ending self-procrastination, and increasing your motivation that will strengthen you to follow-through with the program. It will teach you the exact methods that Olympic athletes use when training for peak-performance.

In the first chapter of Burn the Fat, Feed the Muscle, you will learn dozens of helpful tips, with practical goals, and motivational techniques which not only inform and inspire you, but will be applied to what you’ve learnt so that you can develop healthy habits that you may abide with for life.

Remember that, even if you already know what to do, you still got to get going! In Burn the Fat, Feed the Muscle, you will not only discover for yourself the huge results, but you’ll also have the motivational tools you need to stick to your new habits.